Sony crackle7/20/2023 ![]() ![]() Nielsen Marketing Cloud’s unique audience data, artificial intelligence (AI)-powered segmentation and real-time integrations with most major video ad serving platforms will help Sony Crackle deliver more relevant advertising no matter where its content is being viewed.Īpproximately 224 million Americans (74%) live in a household with a connected device*, consuming nearly 8 billion hours of TV content a month**. ![]() ![]() New York – J– Nielsen (NYSE: NLSN) today announced that Sony Crackle, a division of Sony Pictures Television Inc., has selected Nielsen Marketing Cloud to power its addressable advertising capabilities across all devices and platforms including mobile devices, connected TVs, streaming boxes and gaming consoles. ![]()
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